24H André watch
Blue & Black - Milanese Black


GUSTAVE & Co. presents its André collection as a tribute to André Citroën, the first man to have his name inscribed on the Eiffel Tower in 1925. This French watch disrupts codes with elegance by revisiting the 24 hour dial concept used by the military and astronauts.

  • Made in France
  • Mixed watch
  • Mono-Needle Dial 24 hours
  • Interchangeable Bracelets
  • Compass function thanks to the sun
  • Stainless steel case diameter 40mm, black finish
  • Waterproof 5 ATM
  • Swiss Movement Ronda Quartz (stack)
  • 2 years warranty


An 24H watch?

Today, we live in frenzy and permanent movement. We run, we trot in all directions in a legitimate stress, since our watches offer us too short days of twelve hours ... It was time that at the dawn of the third millennium, GUSTAVE & Co. reinvents the watch, disrupting the codes and revisiting the dial on 24 Hours used by military and astronauts.

Released from a narrow format, the GUSTAVE & Co. watch extends the days and evolves its happy owner in a new open space. Goodbye feverishness and anguish, long live the lightness and efficiency generated by the gain of serenity!


The dials of the André collection discreetly mark the North cardinal point with an "N" ... because this watch can also be used as a compass! The principle is simple, just point the needle towards the sun, and the North is indicated by the "N" on the dial.

PS. Be careful, in the southern hemisphere, you have to reverse the cardinal points ...

A new reading of Time ...

Simplicity is privileged: the hands of minutes and seconds disappear, the daily time is visualized at a glance. Each line on the dial is worth 10 minutes. This concept is a cure for the anguish of fleeting time and a wonderful way to retain it and change its philosophy of life ...


Each of the GUSTAVE & Co. collections pays tribute to an illustrious Frenchman. Our André watch is a dedication to the creator of the Citroën brand.
On the eve of 1925's international exhibition of Decorative Arts, André Citroën was the first to display his name in 30-meter-high fire letters on the Eiffel Tower.
Is there a better support for exporting and spreading the image of France around the world?
We chose to represent on the dial of the watch André the iron lady in relief and in the art deco style of the time.

More information

Weight 0.25 kg

Milanese Black


André - 24H

Dial Color




Case finish



Quartz 24H


Man, Mixed