, GUSTAVE & CO presents the 24H!, GUSTAVE & Co. watch

Today, we live in frenzy and permanent movement. We run, we trot in all directions in a legitimate stress, since our watches offer us too short days of twelve hours ... It was time that at the dawn of the third millennium, GUSTAVE & Co. reinvents the watch, disrupting the codes and revisiting the dial on 24 Hours used by military and astronauts.

, GUSTAVE & CO presents the 24H!, GUSTAVE & Co. watch

  • Made in France
  • Mono-Needle Dial 24 hours
  • Interchangeable Bracelets
  • Compass function thanks to the sun
  • Metal case matte black finish 40mm diameter
  • Waterproof 3ATM (splashing water)
  • Mixed watch
  • Ronda 515 - 24 single-needle movement
  • 2 years warranty

Released from a narrow format, the GUSTAVE & Co. watch extends the days and evolves its happy owner in a new open space. Goodbye feverishness and anguish, long live the lightness and efficiency generated by the gain of serenity!

Simplicity is privileged: minutes and seconds disappear, the daily time is visualized at a glance. This concept is a cure for the anguish of fleeting time and a wonderful way to retain it and change its philosophy of life ...

French manufacturing is the leitmotiv of the designers of the brand GUSTAVE & cie ... Know-how, quality, proximity and responsiveness are assets and criteria of choice essential to collaborate with the brand. The design of the dials, the choice of materials, colors, mechanism, are made in Dijon. The housings are fully assembled in France, in Besançon. A Swiss company provides the mechanism. As for the final assembly, case / bracelet, it is ensured by GUSTAVE & Co. at the same time as the quality control. The brand remains faithful to its French supplier for the final touch: the packaging.


The dials GUSTAVE & Co. discreetly display the cardinal points, North, South, East, West ... because this watch can also be used as a compass! The principle is simple, just point the needle towards the sun, and the North is indicated by the "N" on the dial.

PS. Be careful, in the southern hemisphere, you have to reverse the cardinal points ...

, GUSTAVE & CO presents the 24H!, GUSTAVE & Co. watch


Innovation and customization are the priorities of GUSTAVE & Co. in the development of their products.

To sublimate the available 3 watch dials and satisfy all tastes, the teams have designed 4 bracelets:

  • Black Dakota leather bracelet
  • Brown dakota leather strap
  • Leather bracelet and navy blue fabric
  • Black Milanese metal bracelet

All the bracelets are interchangeable thanks to the system of lugs with lug. A simple push on the pusher of the bar detaches the bracelet from the case. This allows to vary the look of his watch according to his dress or his mood of the day.


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