An 24H watch?
Today, we live in a frenzy and the permanent movement. We run, we trot in all directions in legitimate stress, since our watches offer us too short twelve-hour days… It was time that at the dawn of the third millennium, GUSTAVE & cie reinvented the watch, upsetting the codes and revisiting the 24-hour dial used by the military and astronauts.
Freed from a skimpy format, the GUSTAVE & cie watch lengthens the days and makes its happy owner evolve in a new open-plan space. Goodbye the excitement and anxiety, long live the lightness and efficiency generated by the gain of serenity!