An 24H watch?
Today, we live in frenzy and permanent movement. We run, we trot in all directions in a legitimate stress, since our watches offer us too short days of twelve hours ... It was time that at the dawn of the third millennium, GUSTAVE & Co. reinvents the watch, disrupting the codes and revisiting the dial on 24 Hours used by military and astronauts.
Released from a narrow format, the GUSTAVE & Co. watch extends the days and evolves its happy owner in a new open space. Goodbye feverishness and anguish, long live the lightness and efficiency generated by the gain of serenity!
A COMPASS ON YOUR WRIST
The dials of the André collection discreetly mark the North cardinal point with an "N" ... because this watch can also be used as a compass! The principle is simple, just point the needle towards the sun, and the North is indicated by the "N" on the dial.
PS. Be careful, in the southern hemisphere, you have to reverse the cardinal points ...
A new reading of Time ...
Simplicity is privileged: the hands of minutes and seconds disappear, the daily time is visualized at a glance. Each line on the dial is worth 10 minutes. This concept is a cure for the anguish of fleeting time and a wonderful way to retain it and change its philosophy of life ...
Each of the GUSTAVE & Co. collections pays tribute to an illustrious Frenchman. Our André watch is a dedication to the creator of the Citroën brand.
On the eve of 1925's international exhibition of Decorative Arts, André Citroën was the first to display his name in 30-meter-high fire letters on the Eiffel Tower.
Is there a better support for exporting and spreading the image of France around the world?
We chose to represent on the dial of the watch André the iron lady in relief and in the art deco style of the time.