24H André watch
Blue & Rose Gold - Milanese Rose Gold


GUSTAVE & Co. presents its André collection as a tribute to André Citroën, the first man to have his name inscribed on the Eiffel Tower in 1925. This French watch disrupts codes with elegance by revisiting the 24 hour dial concept used by the military and astronauts.

  • Made in France
  • Mixed watch
  • Mono-Needle Dial 24 hours
  • Interchangeable Bracelets
  • Compass function thanks to the sun
  • Stainless steel case diameter 40mm, rose gold finish
  • Waterproof 5 ATM
  • Swiss Movement Ronda Quartz (stack)
  • 2 years warranty

An 24H watch?

Today, we live in frenzy and permanent movement. We run, we trot in all directions in a legitimate stress, since our watches offer us too short days of twelve hours ... It was time that at the dawn of the third millennium, GUSTAVE & Co. reinvents the watch, disrupting the codes and revisiting the dial on 24 Hours used by military and astronauts.

Released from a narrow format, the GUSTAVE & Co. watch extends the days and evolves its happy owner in a new open space. Goodbye feverishness and anguish, long live the lightness and efficiency generated by the gain of serenity!


Les cadrans de la collection André arborent discrètement par un “N” le point cardinal Nord… car cette montre peut aussi servir de boussole ! Le principe est simple, il suffit de pointer l’aiguille en direction du soleil, et le Nord est indiqué par le « N » sur le cadran.

PS. Be careful, in the southern hemisphere, you have to reverse the cardinal points ...

A new reading of Time ...

Simplicity is privileged: the hands of minutes and seconds disappear, the daily time is visualized at a glance. Each line on the dial is worth 10 minutes. This concept is a cure for the anguish of fleeting time and a wonderful way to retain it and change its philosophy of life ...


Each of the GUSTAVE & Co. collections pays tribute to an illustrious Frenchman. Our André watch is a dedication to the creator of the Citroën brand.
A la veille de l’exposition internationale des Arts Décoratifs de 1925, André Citroën a été le premier à afficher son nom en lettres de feu de trente mètres de haut sur la tour Eiffel.
Is there a better support for exporting and spreading the image of France around the world?
Nous avons donc choisi de représenter sur le cadran de la montre André la dame de fer en relief et dans le style art déco de l’époque.

Innovation and customization are the priorities of GUSTAVE & Co. in the development of their products.

To sublimate watch dials and satisfy all tastes, the teams have designed many bracelets, all interchangeable thanks to the system of pins ergot. A simple push on the pusher of the bar detaches the bracelet from the case. This allows to vary the look of his watch according to his dress or his mood of the day.

French manufacturing is the leitmotiv of the designers of the brand GUSTAVE & cie ... Know-how, quality, proximity and responsiveness are assets and criteria of choice essential to collaborate with the brand.

The design of the dials, the choice of materials, colors, mechanism, are made in Dijon. The housings are fully assembled in France, in Besançon. The mechanism is Swiss or Japanese depending on the model and always selected for its quality. As for the final assembly, case / bracelet, it is provided by the GUSTAVE & Co. team at the same time as the quality control. The brand remains faithful to its French supplier for the final touch: the packaging.


Nos montres sont étanches 5 ATM, ce qui signifie qu’elles résistent aux projections d’eau, aux immersions en surface (douche, piscine sans plongeon ni immersion en profondeur, etc).


GUSTAVE & Cie watches are guaranteed 2 years.

The warranty only applies when a part is defective or a manufacturing defect is found. It can not take effect if during the disassembly, the watch shows obvious signs of falling or shock, immersion or sanding, the same in case of misuse, manipulation of internal mechanisms, chemical corrosion or due to batteries. Bracelets are not covered by the warranty.


In the event of a breakdown, send us your watch directly by registered mail, accompanied by the guarantee form supplied with your watch and duly completed with the reason and the return address. It is advisable to ship it without the bracelet.