André 24H watch
Bleue et Or Rose – Cuir Rose Pâle


GUSTAVE & cie presents its André collection in tribute to André Citroën, the first man to have inscribed his name on the Eiffel Tower in 1925. This French watch elegantly overturns codes by revisiting the 24-hour dial concept used by the military and the astronauts.

  • Made in France
  • Mixed watch
  • Mono-Needle Dial 24 hours
  • Interchangeable Bracelets
  • Compass function thanks to the sun
  • Stainless steel case 40mm in diameter, rose gold finish
  • Waterproof 5 ATM
  • Swiss Ronda Quartz Movement (battery)
  • 2 years warranty

An 24H watch?

Today, we live in a frenzy and the permanent movement. We run, we trot in all directions in legitimate stress, since our watches offer us too short twelve-hour days… It was time that at the dawn of the third millennium, GUSTAVE & cie reinvented the watch, upsetting the codes and revisiting the 24-hour dial used by the military and astronauts.

Freed from a skimpy format, the GUSTAVE & cie watch lengthens the days and makes its happy owner evolve in a new open-plan space. Goodbye the excitement and anxiety, long live the lightness and efficiency generated by the gain of serenity!


The dials of the André collection discreetly display the North cardinal point with an “N”… because this watch can also be used as a compass! The principle is simple, just point the needle towards the sun, and the North is indicated by the “N” on the dial.

PS. Be careful, in the southern hemisphere, you have to reverse the cardinal points…

A new reading of Time…

Simplicity is preferred: the minute and second hands disappear, the daily time is displayed at a glance. Each stroke on the dial is worth 10 minutes. This concept is a remedy for the anguish of fleeing time and a wonderful way to retain it and change its philosophy of life ...


Each of the GUSTAVE & cie collections pays homage to an illustrious Frenchman. Our André watch is a dedication to the creator of the Citroën brand.
On the eve of the international Decorative Arts exhibition of 1925, André Citroën was the first to display his name in letters of fire thirty meters high on the Eiffel Tower.
Is there a better medium for exporting and spreading the image of France around the world?
We therefore chose to represent on the watch face André the iron lady in relief and in the art deco style of the time.

Innovation and personalization are the priorities of GUSTAVE & cie in the development of their products.

To enhance the watch faces and satisfy all tastes, the teams designed numerous straps, all interchangeable thanks to the lug bar system. A simple press on the push button of the bar detaches the bracelet from the case. This allows you to vary the look of your watch depending on your outfit or your mood.

French manufacturing is the leitmotif of the designers of the GUSTAVE & cie brand… Know-how, quality, proximity and responsiveness are essential assets and criteria for choosing to collaborate with the brand.

The design of the dials, the choice of materials, colors and mechanism are carried out in Dijon. The boxes are fully assembled in France, in Besançon. The mechanism is Swiss or Japanese depending on the model and always selected for its quality. As for the final assembly, case / bracelet, it is provided by the GUSTAVE & cie team at the same time as the quality control. The brand remains loyal to its French supplier for the final touch: the packaging.


Our watches are 5 ATM waterproof, which means that they resist splashing water, surface immersion (shower, swimming pool without diving or deep immersion, etc.).


GUSTAVE & Cie watches are guaranteed 2 years.

The warranty only applies when a part is defective or a manufacturing defect is found. It cannot take effect if during disassembly, the watch shows obvious traces of fall or shock, immersion or silting up, even in the event of misuse, manipulation of internal mechanisms, chemical corrosion or due to batteries. The bracelets are not affected by the warranty.


In the event of a breakdown, send your watch directly by registered mail, accompanied by the warranty certificate supplied with your watch and duly filled in with the reason and the return address. It is advisable to send it without the bracelet.