24H André watch
White and Rose gold - Brown nubuck leather


GUSTAVE et cie presents its André collection in tribute to André Citroën, the first man to have inscribed his name on the Eiffel Tower in 1925. This French watch elegantly overturns codes by revisiting the concept of the 24-hour dial used by the military and the astronauts.

  • Made in France
  • Mixed watch
  • Sapphire crystal
  • Mono-Needle Dial 24 hours
  • Interchangeable Bracelets
  • Compass function thanks to the sun
  • Stainless steel case 40mm diameter, silver finish
  • Waterproof 5 ATM
  • Swiss Movement Ronda Quartz (stack)
  • 2 years warranty

An 24H watch?

Today, we live in a frenzy and the permanent movement. We run, we trot in all directions in legitimate stress, since our watches offer us too short twelve-hour days ... It was time that at the dawn of the third millennium, GUSTAVE and co-invented the watch, upsetting the codes and revisiting the 24-hour dial used by the military and astronauts.

Freed from a skimpy format, the GUSTAVE et cie watch lengthens the days and makes its happy owner evolve in a new open-plan space. Say goodbye to feverishness and anxiety, long live the lightness and efficiency generated by the gain in serenity!


The dials of the André collection discreetly mark the North cardinal point with an "N" ... because this watch can also be used as a compass! The principle is simple, just point the needle towards the sun, and the North is indicated by the "N" on the dial.

PS. Be careful, in the southern hemisphere, you have to reverse the cardinal points ...

A new reading of Time ...

Simplicity is privileged: the hands of minutes and seconds disappear, the daily time is visualized at a glance. Each line on the dial is worth 10 minutes. This concept is a cure for the anguish of fleeting time and a wonderful way to retain it and change its philosophy of life ...


Each of the GUSTAVE et cie collections pays homage to an illustrious Frenchman. Our André watch is a dedication to the creator of the Citroën brand.
On the eve of 1925's international exhibition of Decorative Arts, André Citroën was the first to display his name in 30-meter-high fire letters on the Eiffel Tower.
Is there a better support for exporting and spreading the image of France around the world?
We chose to represent on the dial of the watch André the iron lady in relief and in the art deco style of the time.

Innovation and personalization are the priorities of GUSTAVE et cie in the development of their products.

To sublimate watch dials and satisfy all tastes, the teams have designed many bracelets, all interchangeable thanks to the system of pins ergot. A simple push on the pusher of the bar detaches the bracelet from the case. This allows to vary the look of his watch according to his dress or his mood of the day.

French manufacturing is the leitmotif of the designers of the GUSTAVE brand and so on. Know-how, quality, proximity and responsiveness are essential assets and criteria for choosing to collaborate with the brand.

The design of the dials, the choice of materials, colors and mechanism are carried out in Dijon. The boxes are fully assembled in France, in Besançon. The mechanism is Swiss or Japanese depending on the model and always selected for its quality. As for the final assembly, case / bracelet, it is provided by the GUSTAVE team and cie at the same time as the quality control. The brand remains loyal to its French supplier for the final touch: the packaging.


Our watches are waterproof 5 ATM, which means they resist splashing water, surface dips (shower, dive-free pool or deep immersion, etc.).


GUSTAVE et cie watches are guaranteed for 2 years.

The warranty only applies when a part is defective or a manufacturing defect is found. It can not take effect if during the disassembly, the watch shows obvious signs of falling or shock, immersion or sanding, the same in case of misuse, manipulation of internal mechanisms, chemical corrosion or due to batteries. Bracelets are not covered by the warranty.


In the event of a breakdown, send us your watch directly by registered mail, accompanied by the guarantee form supplied with your watch and duly completed with the reason and the return address. It is advisable to ship it without the bracelet.