Confirmation of the order


Single-needle concept

Goodbye feverishness and anguish, long live the lightness and efficiency generated by the gain of serenity! The success of the previous 24H GUSTAVE & Co. watch has reinforced its designers in their single-needle concept! The latter is a remedy against the obsession of time that flees and a wonderful way to retain and change his philosophy of life ...
Simplicity is preferred: minutes and seconds disappear to make way for a single needle. Each line of the dial indicating 5 minutes, it becomes easy to read the time to a minute.

LOUIS Collection

Each of the collections of GUSTAVE & Co. pays homage to a Frenchman who marked his time. Our Louis watch is a dedication to the Sun King, but also a nod to Louis XVI passionate watchmaker.
The Louis collection consists of 6 models with 3 case finishes (Silver, Gold, Rose Gold) each of which is available in two dial colors (blue background or white background). Milanese bracelets in metal or genuine leather sublimate the whole.


With this watch, we want to focus your vision of time and reduce it to the essential. Do you think time is changing? But do not you change the weather? Is it really necessary to observe daily seconds and minutes scroll on your wrist? Is it really useful to impose this broken rhythm against which it is impossible to fight?

And if you stop for a moment? If you became aware of what is really important to you? Fire, air, water and earth are the components of this world. Each of us has his own appearance, his own essence, his own music. This set of parameters composes your inner world and generates your personal rhythm. But you ? Do you know your own pace?

Symbolized on the dial by triangles, the four elements are an integral part of our time markers. Each in its place on the dial punctuates the hours to which the minutes are subtly integrated, all forming a radiant sun.

In the center, a flower of life in relief testifies to the philosophical approach of the Louis watch. A true matrix of creation, this flower is a geometric figure based on the golden ratio, which gives it an aesthetic and a perfect balance.

Innovation and customization are the priorities of GUSTAVE & Co. in the development of their products.

To sublimate watch dials and satisfy all tastes, the teams have designed many bracelets, all interchangeable thanks to the system of pins ergot. A simple push on the pusher of the bar detaches the bracelet from the case. This allows to vary the look of his watch according to his dress or his mood of the day.

French manufacturing is the leitmotiv of the designers of the brand GUSTAVE & cie ... Know-how, quality, proximity and responsiveness are assets and criteria of choice essential to collaborate with the brand.

The design of the dials, the choice of materials, colors, mechanism, are made in Dijon. The housings are fully assembled in France, in Besançon. The mechanism is Swiss or Japanese depending on the model and always selected for its quality. As for the final assembly, case / bracelet, it is provided by the GUSTAVE & Co. team at the same time as the quality control. The brand remains faithful to its French supplier for the final touch: the packaging.


Our watches are waterproof 3ATM, which means they resist splashing water. Never immerse your watch.


GUSTAVE & Cie watches are guaranteed 2 years.

The warranty only applies when a part is defective or a manufacturing defect is found. It can not take effect if during the disassembly, the watch shows obvious signs of falling or shock, immersion or sanding, the same in case of misuse, manipulation of internal mechanisms, chemical corrosion or due to batteries. Bracelets are not covered by the warranty.


In the event of a breakdown, send us your watch directly by registered mail, accompanied by the guarantee form supplied with your watch and duly completed with the reason and the return address. It is advisable to ship it without the bracelet.