Louis watch
Blue and Rose Gold - Milanese Rose Gold


GUSTAVE et cie offers you much more than a watch: a return to basics, a new approach to life! Made in France, the Louis watch will change your vision of time…

  • Made in France
  • Mixed watch
  • Sapphire crystal
  • 12H Mono-Needle Concept
  • Interchangeable Bracelets
  • Metal case rose gold finish 40mm diameter
  • Waterproof 3ATM
  • Japanese Quartz Movement (stack)
  • 2 years warranty

Single-needle concept

Say goodbye to feverishness and anxiety, long live the lightness and efficiency generated by the gain in serenity! The success of the previous 24H GUSTAVE et cie watch strengthened its designers in their single-needle concept! The latter is a remedy against the obsession with fleeing time and a wonderful way to hold it back and change its philosophy of life ...
Simplicity is preferred: minutes and seconds disappear to make way for a single needle. Each line of the dial indicating 5 minutes, it becomes easy to read the time to a minute.

LOUIS Collection

Each of the GUSTAVE et cie collections pays homage to a Frenchman who marked his time. Our Louis watch is a dedication to the Sun King, but also a nod to Louis XVI passionate about watchmaking.
The Louis collection consists of 6 models with 3 case finishes (Silver, Gold, Rose Gold) each of which is available in two dial colors (blue background or white background). Milanese bracelets in metal or genuine leather sublimate the whole.


With this watch, we want to focus your vision of time and reduce it to the essential. Do you think time is changing? But do not you change the weather? Is it really necessary to observe daily seconds and minutes scroll on your wrist? Is it really useful to impose this frantic pace against which it is impossible to fight?

And if you stop for a moment? If you became aware of what is really important to you? Water, earth, fire and air are the fundamentals that make up this world. This set of parameters composes your inner world and generates your personal rhythm. But you ? Do you know your own pace?

Symbolized on the dial by triangles, the 4 elements are an integral part of our time markers and our evolution. Each in its place on the dial punctuates the hours to which the minutes are subtly integrated, all forming a radiant sun.

In the center, a flower of life in relief testifies to the philosophical approach of the Louis watch. A true matrix of creation, this flower is a geometric figure based on the golden ratio, which gives it an aesthetic and a perfect balance.

Innovation and personalization are the priorities of GUSTAVE et cie in the development of their products.

To sublimate watch dials and satisfy all tastes, the teams have designed many bracelets, all interchangeable thanks to the system of pins ergot. A simple push on the pusher of the bar detaches the bracelet from the case. This allows to vary the look of his watch according to his dress or his mood of the day.

French manufacturing is the leitmotif of the designers of the GUSTAVE brand and so on. Know-how, quality, proximity and responsiveness are essential assets and criteria for choosing to collaborate with the brand.

The design of the dials, the choice of materials, colors and mechanism are carried out in Dijon. The boxes are fully assembled in France, in Besançon. The mechanism is Swiss or Japanese depending on the model and always selected for its quality. As for the final assembly, case / bracelet, it is provided by the GUSTAVE team and cie at the same time as the quality control. The brand remains loyal to its French supplier for the final touch: the packaging.


Our watches are waterproof 3ATM, which means they resist splashing water. Never immerse your watch.


GUSTAVE et cie watches are guaranteed for 2 years.

The warranty only applies when a part is defective or a manufacturing defect is found. It can not take effect if during the disassembly, the watch shows obvious signs of falling or shock, immersion or sanding, the same in case of misuse, manipulation of internal mechanisms, chemical corrosion or due to batteries. Bracelets are not covered by the warranty.


In the event of a breakdown, send us your watch directly by registered mail, accompanied by the guarantee form supplied with your watch and duly completed with the reason and the return address. It is advisable to ship it without the bracelet.