Louis watch
Blanc et Argent – Milanais Argent


GUSTAVE & cie offers you much more than a watch: a return to basics, a new approach to life! Made in France, the Louis watch will change your vision of time…

  • Made in France
  • Mixed watch
  • Sapphire crystal
  • 12H Mono-Needle Concept
  • Interchangeable Bracelets
  • 40mm diameter silver finish metal case
  • Waterproof 3ATM
  • Japanese Quartz Movement (stack)
  • 2 years warranty

Single-needle concept

Goodbye the excitement and anxiety, long live the lightness and efficiency generated by the gain of serenity! The success of the previous 24H GUSTAVE & cie watch confirmed its designers in their single-hand concept! The latter is a remedy against the obsession with fleeing time and a wonderful way to hold it back and change its philosophy of life ...
Simplicity is preferred: minutes and seconds slip away to make room for a single needle. Each stroke of the dial indicating 5 minutes, it becomes easy to read the time to the nearest minute.

LOUIS Collection

Each of the GUSTAVE & cie collections pays tribute to a Frenchman who marked his time. Our Louis watch is a dedication to the Sun King, but also a nod to Louis XVI passionate about watchmaking.
The Louis collection is made up of 6 models with 3 case finishes (Silver, Gold, Rose Gold) each of which is available in two dial colors (blue background or white background). Milanese bracelets made of metal or real leather enhance the whole.


Thanks to this watch, we want to focus your vision of time and reduce it to the essentials. Do you think time is changing for you? But is it not you who change the time? Is it really essential to watch the seconds and minutes scroll by on your wrist? Is it really useful to impose this frantic pace against which it is impossible to fight?

What if you stop for a moment? If you realize what is really fundamental for you? Water, earth, fire and air are the fundamentals that make up this world. This set of parameters makes up your inner world and generates your personal rhythm. But you ? Do you know your own pace?

Symbolized on the dial by triangles, the 4 elements are an integral part of our time markers and our evolution. Each in its place on the dial punctuates the hours with which the minutes are subtly integrated, all forming a radiant sun.

In the center, a flower of life in relief testifies to the philosophical approach of the Louis watch. True matrix of creation, this flower is a geometric figure based on the golden ratio, which gives it an aesthetic and perfect balance.

Innovation and personalization are the priorities of GUSTAVE & cie in the development of their products.

To enhance the watch faces and satisfy all tastes, the teams designed numerous straps, all interchangeable thanks to the lug bar system. A simple press on the push button of the bar detaches the bracelet from the case. This allows you to vary the look of your watch depending on your outfit or your mood.

French manufacturing is the leitmotif of the designers of the GUSTAVE & cie brand… Know-how, quality, proximity and responsiveness are essential assets and criteria for choosing to collaborate with the brand.

The design of the dials, the choice of materials, colors and mechanism are carried out in Dijon. The boxes are fully assembled in France, in Besançon. The mechanism is Swiss or Japanese depending on the model and always selected for its quality. As for the final assembly, case / bracelet, it is provided by the GUSTAVE & cie team at the same time as the quality control. The brand remains loyal to its French supplier for the final touch: the packaging.


Our watches are waterproof 3ATM, which means that they resist splashing water. Never immerse your watch.


GUSTAVE & Cie watches are guaranteed 2 years.

The warranty only applies when a part is defective or a manufacturing defect is found. It cannot take effect if during disassembly, the watch shows obvious traces of fall or shock, immersion or silting up, even in the event of misuse, manipulation of internal mechanisms, chemical corrosion or due to batteries. The bracelets are not affected by the warranty.


In the event of a breakdown, send your watch directly by registered mail, accompanied by the warranty certificate supplied with your watch and duly filled in with the reason and the return address. It is advisable to send it without the bracelet.